Founder Bio
Lizzie Grover Rad is a formally trained interior architect and designer with a BFA from George Washington University. An entrepreneur from the start, Grover Rad launched her first company, Hutch, while in college. Focused on taking the antiquated and expensive interior design industry online, she and her co-founders went on to raise over $18 million dollars in Silicon Valley venture capital valuing the company at $50 million. As Chief Creative Officer, Grover Rad led a team of over a 100 designers around the world providing fast and affordable design.
Her love for fashion has always played a big role in her life, which led her to start her namesake brand in 2022. Lizzie founded Grover Rad on a mission to make clothes that spark conversation and stand the test of time. With a focus on construction, quality, and timeless design, she strives to make clothes that are future vintage pieces. With her background in design, art, and history, she merges these interests to create wearable art through the use of prints. Lizzie leads Grover Rad as it’s founder and creative director with a team of four based in Los Angeles. Lizzie Grover Rad is originally from Richmond, VA and currently resides in Los Angeles with her husband, Sean Rad, and their dog, Minnie.